Water Marks is a digital activation from the project ‘Listening to a Wet Land’ by artist Kate van der Drift.
The photographic works from this project are the result of ‘river exposures’ – a process created by the artist that involves submerging large format negatives into the river for a 2-4 week period. Each work captures the unique interaction between the film emulsion and the environment of the Piako Awa – a large tidal river nestled within the Hauraki Plains – rich with bird life, saltwater, sediment, farm run-off, bacteria, and algae.
The result is a mesmerising nebula of colourful pools that undulate upon the artwork’s surface.
Exhibition Details – Water Marks will be on display until January 22nd. The artworks are showcasing on 23 key locations in Auckland, Wellington and Christchurch.
Kate van der Drift is a contemporary photographer working and living between Tāmaki Makaurau and the Waikato. She has a particular interest in recording and highlighting the relationship between humankind and our natural habitat, through ecological studies using analogue film processes.
In 2022, van der Drift completed her Master’s degree at Elam School of Fine Art. The artworks featured in Water Marks were made as part of the artist’s masters project ‘Listening to a Wet Land’ exploring the ecological complexities of the waters situated in the Hauraki Plains.
Van der Drift was the winner of the Uxbridge Malcolm Smith Gallery Art and Ecology Award (2020) and the Stoneleigh New Zealand Artist Grant (2018). She is currently a finalist in the Molly Morpeth Canaday Award.
- Artists website: katevanderdrift.com
- Artists Instagram: @katevanderdrift
- Sales: Sanderson Contemporary
Art Ache has been activating art around Tāmaki Makaurau since its inception in 2012. It is an artist-centric movement in art communication.
Created to increase Auckland’s art awareness via events, campaigns, broadcast, social, print media and artist mentoring. Art Ache currently runs biannual activations via digital billboards and digital media channels, annually reaching approximately 140,000 commuters, with over 5,860,000 audience contacts by the general public, nationwide.
“Corrupting the use of digital billboards for Art, turns the cityscape into an art gallery which everyone gets to enjoy.” – Aimee Ralfini, Director, Art Ache
Art Ache believes at the core of every happy healthy society is a strong connection with its cultural ambassadors, and aims to make art and culture part of the everyday conversation in Aotearoa.
- Art Ache website: artache.com
- Art Ache Instagram: @artache_nz
This Art Activation has been made possible by LUMO Digital Outdoor.
Art Ache and Digital billboard company LUMO have been collaborating since 2017. Both share the same vision of using digital spaces to communicate non-advertorial concepts. Using OOH interactive technology, allows Art Ache to dream big when transposing art for the digital medium.
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