Get your Vitamin See from our latest digital activation
Exhibiting on LUMO Digital billboards nationwide, this campaign features the work of Emma Bass and Aimee Ralfini.
Aimee Ralfini, Digital Art, Marigolds for Art Ache 2022. Christchurch.
Emma Bass, Solar Power, 2022. LUMO Digital billboard.
Marigolds are the herb of the sun – these artworks have been created specifically to make you feel good.
Art Ache – Vitamin See – 2022
Harnessing the power of luminescence, these artworks emit visual triggers to help create feelings of well-being from viewers throughout the country these winter months.
With the current state of the health system and winter illness on the rise, it’s a relief to know that visual reprieve from our daily woes is available for all New Zealanders, in the form of vibrant works of art created to infuse the spirit with joy
Marigolds symbolize positive emotions; passion, energy, warmth, happiness, joy and good luck.
Emma Bass, 2022
The Marigolds
by Aimee Ralfini
Created to make your eyes water, these saccharine marigolds are 100% real. The flowers were hand grown, from seed, in the artists’ garden. The background is water from Ralfini’s above-ground BestwayTM pool.
The bright and poppy Marigolds pay homage to Tāmaki Makarau’s cultural melting-pot of Ōtāhuhu, where the artist resides.
Emma Bass has a limited run of artworks available for purchase. To receive a 15% discount on the listed price, use the code ARTACHE at checkout.
BUY NOW
Solar Power
by Emma Bass
Using the same visual ingredients, Bass artfully creates a god-like sunburst of floating Marigolds. Pointed hands reference Michelangos’s Sistine Chapel amplifying the ethereal nature of the work when presented at scale within the cityscape.
The title of The work Solar Power speaks to the power of nature and makes a clear reference to the symbology of the Marigold flower across cultures, religions, and societies.
Emma Bass has a limited run of artworks available for purchase. To receive a 15% discount on the listed price, use the code ARTACHE at checkout. BUY NOW
At the core of every happy healthy society is a strong connection with its cultural ambassadors.
Art Ache 2012
Details of campaign
This seasonal art activation will be on display until 17th July. Artworks are playing on different locations throughout Aotearoa and are well worth hunting down. Locations vary weekly. For up-to date location information and high res imagery, please contact Aimée Ralfini on +64211775939 or via email.
About Art Ache
Art Ache is an artist-centric movement in creativity and communication. It aims to make art and culture part of everyday conversation in New Zealand.
Founded in 2012 by Aimée Ralfini, Art Ache works alongside emerging and established New Zealand artists to create engaging campaigns of their practice via digital activations, auctions and events, providing a space for the community and artists to connect.
Harnessing the power of luminescence, these artworks emit visual triggers to help create feelings of well-being.
Art Ache & LUMO Partnership
Our billboard Partnership
Art Ache and Digital billboard company LUMO have been in partnership since 2017. Both share the same core values around the importance of art in society, and the role it plays in increasing cultural health and connection. LUMO billboards present the very best in luminance quality and uniformity, true-to-life colour calibration, brilliant contrast and reliability in digital screens in New Zealand, as well as offering the most up-to-date OOH interactive technology, which allows Art Ache’s artists to dream big when creating art for the digital medium.
